In my role as Creative Producer for the "Fightworld" trailer and its accompanying marketing assets, I led the charge from concept through to final production. Alongside a talented, cross-functional team, we tackled everything from script development to creative execution, ensuring every piece aligned with the vision and brand identity.
My responsibilities were extensive and included:
- Script writing
- Storyboarding
- Animation
- Lighting
- Editing
- Management
With a limited budget but big ambitions from the stakeholders, I opted for a stylized animation style focused on strong poses and eye-catching visuals.
We created a comprehensive trailer that encapsulated the essence of "Fightworld," and then I broke it down into smaller creatives, focusing more on gameplay to craft an eye-catching marketing campaign for the soft launch phase.
We also introduced a novel engagement strategy to boost our game's Discord community. By offering in-game currency rewards for joining the server, we created a direct incentive for players to connect and engage more deeply with the game and its community.
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This approach paid off, with our campaign achieving its set objectives and significantly enhancing engagement within our target audience. However, sustaining long-term player engagement proved to be a challenge.
Reflecting on these experiences has been insightful, providing valuable lessons on the nuances of player retention and community building.
